Continued from Setting the Price
All of the preliminary work is complete and it is time to let buyers know that my Shepherdsville home is for sale. The next step is to implement the marketing plan. You simply cannot sell a house if the prospective buyer does not know it exists. Therefore, I concentrate on informing as many people as possible that the house is for sale.
By casting a wide net, I increase the odds that I find THE buyer who is willing to pay the most money in the shortest amount of time. Like average listing agents, I put a sign in the yard and place the home on the MLS. But that's where the comparison stops. In addition to producing high-quality flyers and postcards and emailing other agents, I spend the time and money to properly market homes online. I know for a fact that at least 30% of potential buyers who view my visual tours come from my flyers, postcards and/or websites not fed from the MLS. This is a huge benefit to my clients (in this case me).
The best laid schemes o' mice an' men/Gang aft agley." -- Robert Burns
No amount of integration or planning could overcome the ice storm that crippled Louisville and left tens of thousands without power for days on end. While ours was only out for a few hours, I decided to postpone listing the house for a few days. Figuring that no one, including myself, was spending much time looking for homes, I didn't see any reason to list until the roads were at least cleared. Finally, I loaded everything Friday night and Saturday morning.
On a personal note, I don't think it hit me until I was done that we really planned to move. Until that moment, I had something to fix, prepare, plan, implement, etc. Everything on the list was now crossed off. The only thing left to do was to get excited.....and nervous.
Next- WooHoo! - The First Showing
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Erik Hitzelberger is a licensed real estate agent with RE/MAX Alliance in Louisville. If you need a Bullitt County Real Estate agent please email me or call 502.921.3989.
I specialize in the following areas of the Metro Louisville Area: Jeffersontown (J-Town), Okolona, Fern Creek, Shepherdsville, Mt Washington, Hillview, Brooks and Pewee Valley. Click the following links to learn more about Louisville and Bullitt County Real Estate or to Search for Shepherdsville Homes.
Awesome. Looking forward to hearing more about how your project is progressing. Love the eye candy. :-)
Part 5. You are a determined individual who diligently sees tasks through to completion. If I have any Shepherdsville referrals they be yours!
I love it when it is time to get the show on the road and start marketing! The sellers love seeing there home all over the place.
Erik, this is a great series you have put together. Hopefully you took advantage of emailing these to your past and potential clients as well and not just leaving them for our AR members. Good information!
Keep on with this, it's a great chronicle from both sides of the fence when listing a house. Best of luck my friend.
C - You know that my primary goal is to keep you entertained!
Matt - Thanks. I look forward to working with you and your clients :)
Bill - I agree. Implementing the marketing plan is one of my favorite parts of the process.
John - I'm glad you enjoyed the series so far. I have a plan to tie this together and distribute it soon. But, thanks for the advice.
JL - I certainly plan to keep going. I'm going to start a buying series shortly.